Bumble launches ‘Doggy Dates’ Valentine’s Day campaign
Dating app Bumble has partnered with the Sydney Dogs and Cats Home to launch its Valentine’s Day campaign ‘Doggy Dates’.
Based on the insight that 46% of women are more likely to ‘swipe right’ if a profile picture includes a dog, Bumble is offering Australians the chance to get their photo taken with a dog for $10.
It’s a nice idea, but it won’t work if you look ruff.
A rather splendid idea that gives us all paws for thought
A nice idea – but you two are barking mad.