Dating app Bumble has partnered with the Sydney Dogs and Cats Home to launch its Valentine’s Day campaign ‘Doggy Dates’.
Based on the insight that 46% of women are more likely to ‘swipe right’ if a profile picture includes a dog, Bumble is offering Australians the chance to get their photo taken with a dog for $10.
Created by JWT Sydney, the campaign encourages Bumble users to congregate at Martin Place’s pop-up photography studio on Valentine’s Day to get their photo taken with a dog.
All the money raised is being donated to the Sydney Dogs and Cats Home to help build the animals a new home.
The Doggy Dates campaign is being promoted through a social video as well as another video to send to those who participated.