Bumble launches ‘Doggy Dates’ Valentine’s Day campaign

Dating app Bumble has partnered with the Sydney Dogs and Cats Home to launch its Valentine’s Day campaign ‘Doggy Dates’.

Based on the insight that 46% of women are more likely to ‘swipe right’ if a profile picture includes a dog, Bumble is offering Australians the chance to get their photo taken with a dog for $10.

Created by JWT Sydney, the campaign encourages Bumble users to congregate at Martin Place’s pop-up photography studio on Valentine’s Day to get their photo taken with a dog.

All the money raised is being donated to the Sydney Dogs and Cats Home to help build the animals a new home.

The Doggy Dates campaign is being promoted through a social video as well as another video to send to those who participated.


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