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CHE Proximity promotes Ant White to chief creative officer

CHE Proximity has promoted its executive creative director Ant White to the role of chief creative officer.

White joined CHE Proximity in 2016 from his previous role as content lead for co:collective.

White joined CHE Proximity in 2016

Throughout his career White has also spent time as a creative at Droga5 and Clemenger BBDO.

During his time at CHE Proximity, White has worked on the award-winning Cochlear hearing test ad and Lego’s Christmas ad.

White’s chief creative officer role will replace the executive creative director title.

Chris Howatson, CEO of CHE Proximity, said White represents CHE Proximity’s philosophy of creative intelligence.

“Last year was our biggest yet, and it’s testament to Ant’s passion for ideas, curiousity to unlock new capability and infectious enthusiasm. In Ant, we have a CCO who embodies the modern creative: one motivated to create work that defines the next generation of advertising.

“He’s relentless in his understanding of today’s consumer and how they engage with the media landscape, and his approach to inclusion across the agency and creative process shows true
leadership.”

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