Bundaberg Brewed drinks celebrates ‘old school dads’ in Father’s Day campaign
Ahead of Father’s Day Bundaberg Brewed Drinks has launched a dedicated video tribute to the ‘Old School Dads’.
Created by BCM, the campaign pays homage to the dads of the ’70s and ’80s and recalls the days when dads didn’t do the after school pick-up or help with homework, didn’t need GPS or didn’t stand for an BS.
It ends with the tagline ‘Here’s to the old school dads, this old school brews for you’.
The campaign is part of a broader social campaign which encourages consumers to share photos of their own “old school dads” on Facebook, Instagram and Twitter in the lead-up to Father’s Day (September 7) for a chance to win a $1,000 cash prize and personalised Bundaberg Brewed Ginger beers.
BCM managing director Paul Cornwell said: “We wanted to tap into the growing trend of people sharing vintage pictures of their parents on significant occasions. Father’s Day is often overlooked in the marketing calendar, so we set out to create a compelling campaign to celebrate the fathers we grew up with.”
Bundaberg Brewed Drinks CEO John McLean said: “We felt Dads deserved a proper tribute this Father’s Day and this video is guaranteed to take you on a laughter-filled trip down memory lane. Having been brewing for generations, we take time to do things the traditional way. A celebration of the Old School Dads therefore felt like the perfect platform for us to help communicate our brand story.”
Credits:
- Agency: BCM
- Client: Bundaberg Brewed Drinks
- Creative Director: Peter Goodall
- Writer: Nick Ikonomou
- Art Director: Steve Schollum
- Agency Producers: Shane Ford and Hannah Perry
- Account Service: Paul Cornwell, Tim Higginson, Gemma Boucher, Sarah Fitzpatrick
- Production Company: Cartel Film Production
- Director: Gerard Lambkin
- Producer: Damion Tiernan
- Post Production: Alt Vfx
- Music: Ack Kinmonth
- Sound: Cutting Edge
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Magnum PI inspired theme much?
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Although the retro thing’s about as tired and dull as the flash mob, I though this was pretty good.
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Nice – and very reminiscent of L&P’s ‘Stubbies’ ad from 2006
(L&P is an iconic Kiwi soft drink also with retro / kitsch brand associations)
https://www.youtube.com/watch?v=G7rHZpwuWds
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