Live blog: Tuesday, August 26

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

3:50pm – Bundaberg Brewed Drinks has paid homage to the Old School Dads in this new spot from BCM:

1.21pm – The co-founder of Quickflix, Sam McDonagh, has been named as Airbnb’s first Australia and New Zealand country manager as the accommodation rental site ramps up its presence in the local market. Full story here.

1.02pm – The Emmys have just wrapped up and Breaking Bad has performed well taking out five awards including: outstanding drama series, lead actor, outstanding supporting actress and actor and outstanding writer. Modern Family has won for best comedy. Read a wrap of the winners here at USA Today. 

12.38pm – Sex discrimination commissioner Elizabeth Broderick has called on Australia’s business newspapers to commit to a target of featuring a minimum of 30 per cent of women’s voices on their pages by 2015. Full story here. 



12:09pm Bauer Media has made Tanya Buchanan editor of Belle magazine with Richard Waller named as managing editor following the resignation of The Block judge Neale Whitaker.

11.10am – Australian Radio Network’s 97.3FM has held onto its FM ratings crown in Brisbane, despite a 1.5 per cent drop in audience in the fifth ratings survey of the year, but it is the ABC’s Spencer Howson who was the biggest winner of the survey taking out the breakfast prize. Full story here. 

10:35am – Staying with radio, in Perth Southern Cross Austereo’s Mix 94.5 retained its number one position while in Adelaide Australian Radio Network’s Mix102.3 maintained is top spot

10:07am – Radio ratings are in with Kyle Sandilands and Jackie ‘O’ Henderson regaining the top spot in the Sydney FM radio breakfast battle, overahauling Jonesy & Amanda on Pure Gold.

In Melbourne, FoxFM claimed the most listened to FM station title from sister station TripleM and the Australian Radio Network’s Gold.

8:10am – Good morning, later this morning we’ll have for you the latest radio ratings results but first, here’s what’s been happening overnight internationally

AdWeek:  Nolan Gould Stars in the Cutest PSA Yet for Keeping Beaches Clean

“Everyone can recall the palm-sweating bumbling of trying to kiss a date for the first time. But Toyota TogetherGreen, a partnership with the National Audubon Society that supports community-based conservation projects, is betting it’s not as uncomfortable as knowing your carefree day at the beach may have caused irreparable harm to wildlife.

The group tapped Modern Family star Nolan Gould and actress Danielle Soibelman to share helpful tips on how to clean up after yourself at the shore. Instead of delivering the info straight, they present the suggestions through the lens of budding teen romance.”

Creativity-Online: Bissell Marketing Exec Gets Really Gross to Demo Symphony Cleaner

“To prove the cleaning power of his company’s Symphony All-in-One Vacuum, Bissell Canada Senior Brand Manager Ravi Dalchand pulled a big gross-out move before commuters on the Toronto subway.

In this new spot created out of KBS+ Toronto. Mr. Dalchand sics the cleaner on a very filthy section of the train platfom and gives it a good scrub-down. Then, to the dismay of onlookers, he dumps a plate of pasta on the washed surface and heartily digs into the meal — even sopping up the last bits with a piece of bread.”

AdWeek: Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light

“Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer.

It’s been more than two years since the Gen X icon philosophized about his tight, frozen pants and post-coital penguin walks, from a snowy mountaintop, for the brand. Now, in another U.K. ad, he’s returned to the summit to talk less, and do more—namely, build an entire lodge out of ice, mostly with his bare hands.”

AdAge: Amazon Buys Twitch Video Service for $970 Million to Rival YouTube

“Amazon is taking direct aim at YouTube as the e-commerce giant grows into a digital media Goliath, agreeing to acquire video-streaming service Twitch for $970 million in cash, the company said Monday.”

Mumbrella Asia: STW launches Designworks in Singapore

“Australian communications group STW has launched brand and design agency Designworks in Singapore.

Designworks Singapore will be run by Amanda Vallance as CM and client services director.”

The New York Times: Facebook Takes Steps Against ‘Click Bait’ Articles

“Facebook announced on Monday that it had adjusted the way users see articles on its site to reduce what it called “click bait” — items that tempt readers with a beguiling headline, but don’t deliver much more.

The move, announced on Facebook’s news blog, is the latest development in a battle between the company, which can drive an enormous amount of traffic to news sites, and those sites, which try to use the Facebook algorithm that ranks articles to their advantage.”

Campaign: Harrods hands creative account to TBWA\London

“Harrods, the luxury department store, has appointed TBWA\London as its creative agency.

The Omnicom agency’s first work for Harrods will be a Christmas campaign for the Knightsbridge-based shop. Christmas is an important time for Harrods and its windows and Christmas campaign aim to reinforce the brand’s positioning.”


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