Bundaberg Rum expands ‘Forever Classic’ platform with new TVCs

Bundaberg Rum’s ‘Forever Classic’ platform has grown with three new TVCs.

The announcement:

Following a successful return at the 2024 NRL Grand Final, Bundy Bear has well and truly awoken from his fifteen-year hibernation, appearing in three new entertaining TVCs as Bundaberg Rum continues the rollout of its new ‘Forever Classic’ brand platform.

The three 30-second TVCs, developed with creative agency partner Leo Australia, mark the latest instalment in the campaign, all about making good times with mates timeless, through classic stitch-ups, classic moments, classic products and serves.

Impressively recognised by almost 70% of Aussies over 18*, Bundy Bear’s return to our screens sees him and his group of mates engaged in a game of one-upmanship via several classic stitch-ups. ”Scam Artist”, “Roar” and “Rug”, all bring to life Bundy Bear’s cheeky, larrikin nature, showing how a Bundy is best enjoyed amongst mates.

All TVCs have been directed by Mr Inbetween’s Nash Edgerton, featuring the fully animatronic 7-foot bear created by Academy-award-winning costume and prosthetics house, ‘Odd Studio’.

Hayden Abercrombie, marketing manager – rum at Diageo Australia, said “As we head into footy season, we know there’s no better drink to have in hand than an ice-cold Bundy. We’re thrilled with this next stage of ‘Forever Classic’, cementing the Bundy Bear at the front of Aussie hearts and minds as we gear up for many more timeless moments.”

Tim Woolford and Tommy Cehak, executive creative directors at Leo Australia, said, “Bringing the iconic Bundy Bear back to our screens after such a long hibernation has made for a hell of a good time. Stitching up your mates, and drinking rum, does it get any better than that?”

A national OOH campaign will appear in market over the coming months, exploring the theme of classic stitch-ups, as well as targeted contextual billboards in Bundy Heartland centres across NSW and QLD.

* Australians over 18+ who consume alcohol

Campaign Credits

Diageo | Bundaberg

Marketing Manager – Hayden Abercrombie

Senior Brand Manager – Emma Ryan

Assistant Brand Manager – Laura Rey Rodriguez

Marketing & Innovation – Mark Mcleod

PR & Culture Lead – Joanna Walsh

Creative Agency – Leo Australia

General Manager – James Walker Smith

Chief Creative Officer – Andy Fergusson

Chief Strategy Officer – Catherine King

Executive Creative Director – Tommy Cehak

Executive Creative Director – Tim Woolford

Copywriter – Bill Scheggia

Copywriter – Kevin Ma

Art Director – Lewis Catalano

Senior Designer – Johnson Diep

Senior Designer – Tiffany Wilson

Group Account Director – Tyson Mahon

Senior Business Director – Thomas Smyth

Senior Integrated Producer – Libby Spark

National Director of Production – Michael Demosthenous

Media – Hearts & Science

Chief Strategy Officer – Kim Dolengowski

Group Business Director – Katie Hailes

Business Director – Declan Peach

Bundy Production Credits

Production Company: Collider

Managing Partner & Executive Producer: Rachael Ford-Davies

Director: Nash Edgerton

Executive Producer: Tom Slater

Producer: Serena Paull

Production Manager: Celia Tulevski

1st AD: Adam Wareham

Director of Photography: Crighton Bone

Production Designer: Mike Price

Animatronics: Odd Studios

Wardrobe Stylist: Sophie Fletcher

Casting Director: McGregor Casting – Stevie Ray

Post Production: Arc Edit

Post Producer: Olivia Reddy

Editor: Drew Thompson ASE

Colourist: Fergus Rotherham

Online: Richard Lambert

Editor: Drew Thompson ASE

Producer: Olivia Reddy

Colourist: Fergus Rotherham

Online: Richard Lambert

Sound Designer: Damian Waldell (MassiveMusic)

Sound Producer: Alexa Tonkin (MassiveMusic)

Photography Studio: Sam I Am

Photographer – Toby Burrows

Executive Producer – Rich Cole

Senior Producer – Melanie Reardon

Drink Stylist – Jess Johnson

Bundy Bear created by Odd Studio

Design & supervision: Damian Martin

Workshop supervisor: Adam Johansen

3D Sculptor: Colin Ware

Lead fabrication: Phoebe Thompson

Fabrication: Kim Morris

Key animatronics: Greg McKee

Key animatronics: Matt Ward

Animatronics: Phil Young

Lead Fur artist: Katyani Tumahai

Fur artist: Amy Vaughan

Fur artist: Kala Harrison

Fur artist: Emily James

Foam runner: Steve Katz

Mould shop: Luke Brown

Mould shop: Nathan Larsson

Source: Publicis Groupe

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topics Bundaberg Rum Bundy Bear Hayden Abercrombie Leo Australia Mr Inbetween Nash Edgerton ODD Studio Tim Woolford Tommy Cehak

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