Bundaberg rum returns with another founder’s tale

Rum brand Bundaberg has launched a new ad poking fun at the grandiose claims made by some alcohol brands about their early heritage.

The ad features a group of sugar millers back in 1885 deciding in a somewhat lackadaisical way how to address an oversupply of molasses.

The last couple of years have seen Leo Burnett Sydney take the Diageo brand Bundaberg slightly upmarket, concentrating on whimsical tales around the founders of the brand.

Previously Bundaberg’s mascot was the Bundaberg Bear.

Tim Burrowes

Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

topics Advertising, Bundaberg, Leo Burnett, rum

Share Tweet Share

Comments: 2 Add Comment

ashton 24 Sep 12

There’s plenty of facial hair… but I didn’t spot the bear…

Reply

Shabbadu 24 Sep 12

Love it.
Can’t wait for all the complaints by the Lizard Rights Foundation.

Reply

---

Have your say

Name

Email Address (optional)

Website (optional)