News Bundaberg rum returns with another founder’s tale September 24, 2012 10:10 by Tim Burrowes 2 Rum brand Bundaberg has launched a new ad poking fun at the grandiose claims made by some alcohol brands about their early heritage. The ad features a group of sugar millers back in 1885 deciding in a somewhat lackadaisical way how to address an oversupply of molasses. The last couple of years have seen Leo Burnett Sydney take the Diageo brand Bundaberg slightly upmarket, concentrating on whimsical tales around the founders of the brand. Previously Bundaberg’s mascot was the Bundaberg Bear. Tim Burrowes Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. topics Advertising, Bundaberg, Leo Burnett, rum Share Tweet Share Comments: 2 Add Comment ashton 24 Sep 12 There’s plenty of facial hair… but I didn’t spot the bear… Reply Shabbadu 24 Sep 12 Love it. Can’t wait for all the complaints by the Lizard Rights Foundation. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 60 Comments How to Ritson: A beginner’s guide to denial, dismissal & downplay 43 Comments Outsiders by name, outsiders in the ratings 23 Comments Mark Latham, Rowan Dean and Ross Cameron land Sunday morning ‘Outsiders’ show on Sky News 23 Comments Calling bullshit on the internet 101 22 Comments Cash for client access: a new low for media?