Bundaberg rum returns with another founder’s tale
Rum brand Bundaberg has launched a new ad poking fun at the grandiose claims made by some alcohol brands about their early heritage.
The ad features a group of sugar millers back in 1885 deciding in a somewhat lackadaisical way how to address an oversupply of molasses.
The last couple of years have seen Leo Burnett Sydney take the Diageo brand Bundaberg slightly upmarket, concentrating on whimsical tales around the founders of the brand.
Previously Bundaberg’s mascot was the Bundaberg Bear.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
Linkedin
There’s plenty of facial hair… but I didn’t spot the bear…
User ID not verified.
Love it.
Can’t wait for all the complaints by the Lizard Rights Foundation.
User ID not verified.