News Bundaberg rum returns with another founder’s tale September 24, 2012 10:10 by Tim Burrowes 2 Rum brand Bundaberg has launched a new ad poking fun at the grandiose claims made by some alcohol brands about their early heritage. The ad features a group of sugar millers back in 1885 deciding in a somewhat lackadaisical way how to address an oversupply of molasses. The last couple of years have seen Leo Burnett Sydney take the Diageo brand Bundaberg slightly upmarket, concentrating on whimsical tales around the founders of the brand. Previously Bundaberg’s mascot was the Bundaberg Bear. ADVERTISEMENT