Bunnings signs with A-League and Westfield W-League
Bunnings has signed a partnership with the A-League and Westfield W-League for the upcoming season, the first time the retailer has partnered with football (soccer).
The partnership will see the launch of the ‘Bunnings Ladder’ and the ‘Bunnings Team of the Week’, identifying the over leaders per competition and best performing team in every round of the A-League and Westfield W-League.
Sydney FC CEO, and commercial-lead of the Australian Professional Football Clubs Association (APFCA), Danny Townsend, said: “This is a partnership of perfectly aligned values – Bunnings’ team members are the heart and soul of their business, and our sport is all about teamwork.
“As we enter a new era for Australian football, with the soon to be independent professional leagues, we are delighted to have one of Australia’s most loved brands on the journey with us.”
Bunnings general manager of marketing, Keith Murray, added: “The opportunity represented by football in Australia is huge – we know there is a highly engaged, diverse and culturally rich audience who love the game. We see our partnership with the A-League and Westfield W-League as a great fit for the Bunnings brand and we are excited to engage with a new audience.
The A-League and Westfield W-League seasons will commence on 28 and 29 December respectively.
This is the first season of the A-League operating independently of the national football association, Football Australia. The competition’s operations have been handed over to the individual clubs to manage. Earlier this year naming rights partner for 15 years Hyundai ended its association with the A-League.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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