Bupa moves $35m media account from Mindshare to Atomic 212
Australia’s biggest health insurer, Bupa, has moved its media account from Group M’s Mindshare to independent Atomic 212, Mumbrella can reveal.
The account is worth around $35m, Mumbrella understands, and was shifted following a tender process, which involved the incumbent. Mindshare won the account in 2016, ending OMD’s relationship with the company.
Thumbs up Atomic
Nice work Atomic, congratulations.
HOW GOOD!
Looking forward to working with you BoB & James.
Onwards.
H
Group M and DAN could merge to create the biggest loss leading agency ever!
Nice work Atomic, got some strong momentum going- great brand to have on board.
Maybe Bupa heard about [Edited under Mumbrella’s comment moderation policy]
Its nice to see nothing but positivity in the comments vs the standard snarky shots at Mindshare / good luck Atomic, etc
Well done Barry, Claire and team. Wonderful stuff.
This will annoy the pants off a certain media agency CEO that previously had Bupa – particularly as they made it their personal mission to take down Atomic.
Sometimes new business can be won on the best response. Not dirty games and bad mouthing. Pleased for Atomic