Bupa pitches its creative account

Bupa has put its creative account out to pitch, Mumbrella can reveal.

Bupa’s marketing output is divided up into a number of accounts. Hardhat works on the brand’s content, meanwhile Edge produces creative work for Bupa optical, hearing and dental.

Mumbrella understands from multiple sources that it is the account that covers Bupa’s core brand work.

Bupa’s creative account is out to pitch

The incumbent, AJF Partnership, declined to comment to Mumbrella on whether it was defending its place on the account.

Mumbrella understands that the pitch kicked off last month.

Last year, Bupa shifted its $35 million media account from Group M’s Mindshare to Atomic 212.

Bupa declined to comment on the pitch proceedings.


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