Bupa uses family home videos in ‘Little Moments Matter’ campaign

Health insurer Bupa has promoted its health care offering by creating a ‘Little Moments Matter’ campaign which features family home videos.

Created by Bupa’s in-house team, the footage used was aggregated from Bupa employees and bloggers’ families.

Jane Power, Bupa Australia’s chief marketing and customer officer, said the campaign endeavours to improve the health and wellbeing of Australian families.

“Our research shows that almost half of all parents were worried they don’t spend enough quality time with their kids and that parents care most about the emotional wellbeing of their kids.

“Studies also tell us though that we shouldn’t put added pressure on ourselves as parents to find more time to plan bigger gestures. Instead, we should be making the most of the little everyday moments we already have together as a family to connect, talk and laugh; these are some of the best ways to nurture family connection and wellbeing.”

The campaign is a three-year project which aims to create one million moments of family connections.

“This is an ambitious target, but we’ve got some exciting activity planned over the coming months that will enable Bupa to guide, support and inspire families to understand the value of little moments and help them to connect, while also helping us build emotional connections with customers, drive brand love, and consideration of our products and services,” Power said.


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