Colenso BBDO ask ‘are you a Bürgen virgin’ in ‘slightly naughty’ new campaign
Colenso BBDO has unveiled their first work with George Weston Foods for Bürgen Bread, launching a “slightly naughty campaign” to introduce the brand’s new positioning ‘Beautifully Made’.
The campaign, which runs across outdoor and TV, aims to challenge consumers to try the product through asking “are you a Bürgen virgin?”
The new campaign follows on from Bürgen re-launching their range with new packaging.
Steve Cochran, ECD of Colenso BBDO said: “It’s fantastic bread, just not enough people have tried it. We deliberately played off the name Bürgen to give it more recognition and get Kiwis referring to it by name.”
Credits:
- Director and Photographer: Tim White
- Food Photographer: Kieran Scott
- Executive Creative Director: Steve Cochran
- Head of Art: Mike Davison
- Agency Producer: Jen Storey
- Planner: Ruth Blair
- Head of Account Service: Scott Coldham
- Project Director: Angela Vance
Linkedin
It also begs the question why so many Australian breads have German sounding names and pictures of little thatched cottages on the bag?
User ID not verified.
Not a bad ad at all
User ID not verified.
Sexy – I want some toast.
User ID not verified.
Tip Top Man. it’s the bread equivalent of Das Auto vs a Holden
User ID not verified.