Colenso BBDO ask ‘are you a Bürgen virgin’ in ‘slightly naughty’ new campaign

Colenso BBDO has unveiled their first work with George Weston Foods for Bürgen Bread, launching a “slightly naughty campaign” to introduce the brand’s new positioning ‘Beautifully Made’.

The campaign, which runs across outdoor and TV, aims to challenge consumers to try the product through asking “are you a Bürgen virgin?”

The new campaign follows on from Bürgen re-launching their range with new packaging.