WPP PR firm Burson-Marsteller Australia will give away $1.6m worth of consultancy time to charities and non government organisations as part of marking its 60th anniversary.
Called the Burson-Marsteller Giving-Back Service Project, employees will be able to choose a cause, charity or project and offer communications services and other skills.
“It’s great that we are marking this important milestone by giving back rather than just patting ourselves on the back,” said CEO Christine Jones.
It is a worldwide community service effort involving the New York based company’s 2,300 employees in 110 countries.
The company opened its Australian office in 1980.