F.Y.I.

Burson-Marsteller overhauls brand marketing offering

July 20, 2012 1:25

PR agency Burson-Marsteller has revamped its brand marketing offering in Australia, merging its consumer brands arm with digital arm Encoder PR.

The announcement:

Sydney, Australia, 20 July 2012 – Burson-Marsteller Australia (B-M) today announced plans to ramp up its brand marketing offering in Australia. The company will combine its consumer brands division with digital offshoot Encoder PR.

The new, expanded team will offer traditional and digital execution backed by big creative ideas and strategic thinking. The division already boasts an impressive roster of clients including Jim Beam Australia, Virgin Atlantic and Virgin Money.

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Topics

Burson-Marsteller