Business as usual for Holler Sydney after Publicis Groupe buys UK namesake

Holler Sydney, the digital creative agency, has cemented its separation from Holler UK following the latter’s acquisition by Publicis Groupe.

While the Holler brand will become part of Publicis agency Leo Burnett in London, in Sydney, where the agency is majority owned by Australian media company IPMG, it will be “business as usual,” explained Holler Sydney Director Mike Hill.

“I know the situation is confusing. I’ve been receiving loads of congratulations texts and emails. But in truth, I didn’t even know the acquisition was happening,” said Hill. “We’re completely separate companies and have been for a few years now.”

IPMG sold its shareholding in the UK office of Holler in December 2009, and increased its stake in Holler Sydney to 74%.

He added that the agencies do share some clients, but “only because we’re best mates.”

The two agencies’ service offerings have also diverged in recent years, Hill noted. “We offer predominantly digital creative and do production inhouse too. The UK agency focuses more on online PR and content production.”

Among Publicis Groupe’s most recent Australian digital acquisition was Amnesia Razorfish in 2009.


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