Business bank Tyro reveals new brand identity created by Hulsbosch

Australian business-only bank, Tyro, has launched its new brand identity created by branding agency Hulsbosch.

According to the agency, the new visual identity “illustrates how Tyro ignites businesses in its role as trusted partner to customers, delivering them a better banking experience to enable them to focus and ultimately succeed”.

Tyro’s new brand identity as designed by Hulsbosch

The new brand also includes the introduction of the tagline ‘Better business banking’.

Jaid Hulsbosch, director of Hulsbosch, said in a statement: “Partners you can trust to help in business are prized relationships. This is the role Tyro has consistently played over the years and what we discovered is the essence of what makes their banking better.

“The visual identity created by Hulsbosch is based on this idea of Tyro taking care of banking and payments to enable the business owner to focus on growing their core business. Partnership is also inherent here and our creative focus for their unique, refreshed brand.”

Robbie Cooke, chief executive officer, Tyro Payments said: “The rebrand is a significant milestone as we continue to innovate our business banking offering and build on our existing payments, banking and lending solutions.

“Understanding the needs of Australian businesses has been the foundation of our business and its growth over the past 16 years; and the ‘Better business banking’ tagline reinforces our commitment to deliver innovative products which cater to the needs of our merchants.”


Hans Hulsbosch, Executive Creative Director
Benni Weller, Creative Director
Rohan Cain, Associate Design Designer
Jaid Hulsbosch, Director
Carolyn Pitt, Head of Account Management
Kelly Eastcott, Senior Account Director


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