Businesses shouldn’t be scared off by greenwashing regulation: AANA’s Josh Faulks

Regulators clamping down on greenwashing claims has seen consumers become increasingly skeptical of companies’ claims, and more timid businesses, according to AANA CEO Josh Faulks, which he said isn’t a good outcome for sustainability overall.

Speaking at Nine’s Big Ideas Store event in Sydney, Faulks said businesses should continue discussing sustainability and avoid “green hushing” or “green squashing”.

Panellists for “Washed Out: Why the Days of Greenwashing are Numbered” at Nine’s The Big Ideas Store.
From L to R: Lisa Day (Powered by Nine), Patrick Gibbons (Orizontas), Aimee Buchanan (GroupM), Josh Faulks (AANA) and Hayley Peacock (Aurora Expeditions).