Buzz Insurance launches new campaign

January 13, 2012 12:09

IAG’s direct insurance online brand Buzz Insurance has launched a new campaign as well as a new logo.

The campaign, which was created by agency Dollhouse Content, leads with three 30-second TV spots featuring a pair of bees, Ray and Jeremy discussing Buzz’s policies. It was also executed across radio and online display and search.

As well as Dollhouse Content, production was done by Engine and media by Mediacom, with the buy focused on Australia’s east coast.

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Colin Delaney

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2 COMMENTS

Doogs 13 Jan 12

Ha – I love it!

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Dabug 18 Jan 12

I love the other Buzz ad with ‘krumping’. It made me want to Krump. These are better than the launch ads Buzz had about 2 years ago.

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Buzz Insurance launches new campaign

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