Buzz Insurance launches new campaign
IAG’s direct insurance online brand Buzz Insurance has launched a new campaign as well as a new logo.
The campaign, which was created by agency Dollhouse Content, leads with three 30-second TV spots featuring a pair of bees, Ray and Jeremy discussing Buzz’s policies. It was also executed across radio and online display and search.
As well as Dollhouse Content, production was done by Engine and media by Mediacom, with the buy focused on Australia’s east coast.
The new logo features a set of wings in Buzz’s colours of purple and orange.
Buzz Insurance is an online-only insurer that allows customers to pick and choose their level of insurance, which is highlighted in the campaign.
Ha – I love it!
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I love the other Buzz ad with ‘krumping’. It made me want to Krump. These are better than the launch ads Buzz had about 2 years ago.
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