UM claims ING Direct media account
UM has won the media business for financial services group ING Direct, replacing incumbent Mindshare, a source close to the company has confirmed.
The Mediabrands agency triumphed after a pitch involving OMD and MEC.
ING is also reviewing its creative, digital and direct agency relationships, with Jack Watts Currie, The Dubs and BWM the incumbents.
News of UM winning ING was originally broken by AdNews earlier today.
Congrats UM 🙂
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Well they weren’t good enough to get NAB – well done UM on getting a second rate bank 🙂
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Hopefully someone can convince ING to get rid of that god-awful monkey man.
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Very funny, love it!
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Ahh Dan … never mind.
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@LOL.
You are a loser.
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funny? maybe. but it’s just too disturbing to work
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Great win for UM. Congratulations.
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Must be a campaign in that, keen to see the rest.
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@ Me – I second and third that. Embarrassing – especially to orangutans. Maybe they were paying peanuts ….
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@LOL, i agree with @Daniel Wells. You are a real smarty pants.
Well done UM, a great result. Great Brand & Great Agency = Magic.
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Nice one UM. You guys worked hard for this! I imagine the pub will be full of smiles this evening.
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Awesome win UM. As for the sour grapes above shame on you.
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Speculation … read the Adnews report and “industry insiders” have supposedly been talking over lunch.
Happy to wait for the formal press release when ING and or UM come out with a statement.
Full credit to UM if they do pick up the business, though Mumbrella thought you’d wait for the ‘actual’ story.
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Who’s on the pitch? Anyone know?
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i hear there’s more changes for ING roster yet to be announced …
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Congrats Mat!
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Bugger that stupid monkey thing off immediately! Right up there with ‘where the bloody hell are ya!??!’ for putting your market off.
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