Buzzfeed Australia launches new vertical, Buzzfeed Bloom

September 16, 2021 9:42

Buzzfeed Australia has launched a new vertical, Buzzfeed Bloom, targeted at Gen Z and millennial women and other genders, including non-binary and genderfluid people.

The vertical launches with sponsors Australian Pork, Samsung, Showpo and McCormick.

Buzzfeed Bloom has launched with four sponsors

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Australian Pork buzzfeed Buzzfeed Australia Buzzfeed Bloom Hameda Nafiz Hayley Walton McCormick Melissa Johnson Nicki Williams Samsung Samsung Australia ShowPo