Buzzfeed to formally launch Australian operation with January event

Lamb

Cult viral content site BuzzFeed will formally launch its Australian operations by hosting an event called “Where is journalism heading in 2014” in conjunction with the Walkley Foundation on January 31.

The event to be hosted at the Museum of Contemporary Art, will see Media Watch host Paul Barry in conversation with BuzzFeed’s vice president of international Scott Lamb.

Other panelists for the event will announced in the new year,  with the focus of the discussion around where the media is heading in 2014.

“We are very excited about 2014 and our international expansion around the world,” said Simon Crerar Buzzfeed Australia’s editor.

“Australia has for a long time had an enthusiastic Buzzfeed audience who have a strong engagement with the site and what we are hoping is that by providing them with specifically Australian content we’ll be able to grow that audience across all demographics,” he said.

“The Walkley Foundation is very excited about hosting this type of discussion about where the Australian media is heading and how the landscape is changing and in particular focusing on the science and art of sharing and social media,” Jacqui Park, director of the Walkley Foundation.

Last month PayPal claimed the first Australian Buzzfeed brand campaign with a post comparing delivery drivers to Santa Claus.

Full details of the event can be found below.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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Comments: 4

No abate for clickbait 20 Dec 13

” an event called “Where is journalism heading in 2014″

Shouldn’t that be: “You won’t believe the 14 insane directions journalism is heading in 2014.”

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Karina 21 Dec 13

This is great news! It will be interesting to see how Australia is evolving in the digital world.

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Jeff 21 Dec 13

I would click ‘like’ on the comment above if I could. Instead, I’ll just share this , which pretty much sums things up http://www.theonion.com/articl.....u-r,32557/

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Tim E 23 Dec 13

It’s strange that Buzzfeed are considered as involved in journalism.
‘science and art of sharing’ doesn’t sound like it’s about reporting, editorial and news.

Read an interesting blog article last week about some of the different clickbait formulas these content sites use to lure viewers.

http://messageandmuse.wordpres.....ou-to-see/

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