Buzzfeed to formally launch Australian operation with January event



Cult viral content site BuzzFeed will formally launch its Australian operations by hosting an event called “Where is journalism heading in 2014” in conjunction with the Walkley Foundation on January 31.

The event to be hosted at the Museum of Contemporary Art, will see Media Watch host Paul Barry in conversation with BuzzFeed’s vice president of international Scott Lamb.

Other panelists for the event will announced in the new year,  with the focus of the discussion around where the media is heading in 2014.

“We are very excited about 2014 and our international expansion around the world,” said Simon Crerar Buzzfeed Australia’s editor.

“Australia has for a long time had an enthusiastic Buzzfeed audience who have a strong engagement with the site and what we are hoping is that by providing them with specifically Australian content we’ll be able to grow that audience across all demographics,” he said.

“The Walkley Foundation is very excited about hosting this type of discussion about where the Australian media is heading and how the landscape is changing and in particular focusing on the science and art of sharing and social media,” Jacqui Park, director of the Walkley Foundation.

Last month PayPal claimed the first Australian Buzzfeed brand campaign with a post comparing delivery drivers to Santa Claus.

Full details of the event can be found below.

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