Ketut and Sir Viv Richards promote AAMI’s Big Bash League Ten sponsorship

Ketut has joined forces with former West Indian cricketer Sir Viv Richards in two ads for AAMI’s sponsorship of the KFC T20 Big Bash League on Network Ten.

The ads, produced by Generate, Network Ten’s creative solutions division, will debut during Saturday night’s Big Bash League (BBL) match between the Sydney Sixers and Sydney Thunder, starring the character of Rhonda and Ketut fame.

The launch of the ads marks West Indies legend Richards’ first appearance as part of the BBL commentary team.

Generate national creative director Michael Stanford said in a statement: “AAMI’s Rhonda and Ketut campaign has captured the attention of the Australian public like few others. A legendary campaign deserves a legend and Sir Vivian Richards was the natural fit.

“Working closely with AAMI and its agencies Ogilvy Melbourne and Starcom, we have created two commercials that bring the sponsorship to life in a memorable way. It’s a tribute to a great campaign and the value and power of tailored creative,” he said.

AAMI’s executive manager marketing, Richard Riboni, said in a statement: “The television commercials are a great way of highlighting AAMI’s new sponsorship of the KFC T20 Big Bash League. Ketut’s popularity has reached another level this year so we jumped at the opportunity to pair him with another loveable character in Sir Viv.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.