Buzzfeed international boss: Uber controversy ‘will change way people think about us’

Buzzfeed’s Scott Lamb speaking at today’s Publish event in Sydney

The international head of Buzzfeed says the recent international media controversy around Uber demonstrates that the social viral content website can deliver hard news and break global stories.

“This is a great example of the type of news BuzzFeed News goes after. Exclusives, scoops, things that no one else has and move the story forward,” Scott Lamb told Mumbrella at the sidelines of the Publish Conference, at Doltone House in Sydney.

“This story, in particular, is really going to change the way people think about Uber as a company but it is exactly the type of thing that the news side of Buzzfeed is trying to do,” he said, referring to a story published by Buzzfeed two days ago, which has caused a global media storm after it claimed Uber executives targeted the personal details of journalists who wrote unfavourable stories about the company.