BWM Dentsu pitches 2016 Census as social media event in new Bureau of Stats campaign
A new campaign for the Australian Bureau of Statistics will frame this year’s Census as a nationwide social media event in an attempt to enthuse the participating public in the lead-up to Census night on August 9.
The campaign, created by ad agency BWM Dentsu, constructs a narrative of Australians from all walks of life telling their stories through the Census, united in their participation and simultaneous online engagement.
The new Census commercial emphasises the diversity of Australian life
The launch of the MyCensus website will facilitate this, providing a platform on which participants can interact and comment in real time.
