BWM Dentsu hires DDB Melbourne’s Simon Bagnasco as executive creative director
Bagnasco joins BWM Dentsu Melbourne as ECD
BWM Dentsu Melbourne has appointed DDB Melbourne executive creative director Simon Bagnasco as ECD.
Bagnasco joins BWM Dentsu after four years with DDB Melbourne. He has also previously worked at Publicis Mojo, George Patterson Y&R and Clemenger BBDO.
Rob Belgiovane, chief creative officer, BWM Dentsu, said in a statement: “With significant experience working across an enviable list of clients and brands, Simon has built a substantial portfolio of successful work.
“His experience and creative talent make him the perfect candidate to lead the Melbourne creative team as well as drive the agency’s mission to transform clients’ businesses and brands with ideas that get Australians talking.
“Simon will join Asheen Naidu, BWM Dentsu Sydney’s Executive Creative Director, as part of a national team of talented creatives. I look forward to working with Simon and welcome him to our Melbourne office.”
Bagnasco’s role will focus on leading the creative department of BWM Dentsu Melbourne as well as working alongside BWM Dentsu Sydney ECD Asheen Naidu on national projects.
Mark Watkin, managing director, BWM Dentsu Melbourne, said in a statement: “Simon has worked with some of the best creative agencies in town, and the Melbourne office will benefit greatly from his experience. Having worked with Simon at George Patterson Y&R Melbourne, I know he’s a terrific creative talent and person. He will play a significant role in the leadership of the agency and in evolving our creative work, and I’m looking forward to working with him again.”
Bagnasco said: “In an industry which has become overly circumspect and unsure of itself, BWM Dentsu always seemed to me a place that’s positive and enthusiastic – both about their future and the future of the brands they’re entrusted with. They have built a highly successful Melbourne agency in a relatively short time and have a clear idea of where they want to go. I look forward to helping them get there.”
Bagnasco will join BWM Dentsu in his new role towards the end of May, 2016.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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