BWM Isobar’s Tim Powell promoted to group PR chief
Dentsu has selected BWM Isobar’s Tim Powell to head up its PR offering in the newly created role of chief PR officer ANZ.
The role is reflective of the group’s plans to build a more integrated offering, with Dentsu Creative CEO ANZ Kirsty Muddle explaining that the remit of the new chief PR role will be to drive deeper connections across dentsu’s capability and clients and strengthen dentsu’s influencer marketing, BR and behaviour change offering.
