Nine Radio’s Ben Fordham has kept the title of the #1 breakfast show in Sydney, however FM has continued to increase in audience share following a release from COVID lockdowns in the second GfK metro ratings survey of 2022.
Despite 2GB growing its audience share by 0.5 percentage points in People +10, up to 14.3%, in the breakfast slot, host Fordham recorded a 0.1 percentage point drop in breakfast share, down to 18.9%.
2GB’s Ben Fordham
KIIS FM’s Kyle & Jackie O saw a growth of 0.7 points to a 11.3% share. KIIS FM in People 10+ grew its audience share significantly from 8.8% to 9.6%, a bump of 0.8 percentage points.
ADVERTISEMENT
Following the departure of ABC Sydney’s Wendy Harmer and Robbie Buck, who were replaced by long-time afternoon presenter James Valentine in the breakfast time slot, with his first show on Monday 13 December, saw another drop by 0.9 percentage points, from 11.6% to 10.7%.
The ABC breakfast duo Harmer and Buck announced on air in October 2021, that it would be their last year on radio, after being paired in 2017.
The pair said they would “go out on a high”, the decision being entirely theirs as the time “felt right”. Their last show aired on Friday 10 December.
Survey two [click to enlarge]
Southern Cross Austereo’s Triple M’s Mark Geyer increased audience share by 1.1 percentage point to 4.7 from 3.6%. Geyer replaced Lawrence ‘Moonman’ Mooney after his departure in November last year.
2DayFM’s Hughesy, Ed and Erin saw a significant swing up 0.9 percentage points to finish on a 4.2% share. Survey one the trio finished with a 3.3% share.
Nova 96.9’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli dropped in audience share down 0.4 percentage points, from 7% to 6.6%.
In drive, KIIS FM’s Will and Woody grew its audience by 0.7 percentage points from 9.1% to 9.8%.
2GB’s Jim Wilson saw a boost in share by 0.1 percentage points, up to a 8.2% share from 7.8%, while Triple M’s The Rush Hour with Gus, Jude and Wendell has seen an increase in audience share, up 1.1 percentage points from 5.3 to 6.4%.
SmoothFM’s Byron Webb saw a significant rise in audience, up 1.4 points to an 8.5% share from 7.1% in the last survey, while ABC’s Richard Glover continued to drop in audience share by 0.9 points, from a 8.9% share in survey one, down to 8% in this survey.
The second GfK metro radio ratings survey for 2022 was measured between 6 February to 26 February and 27 February to 2 April, due to a slight overlap between survey one and this book.