BWM launches new campaign for Edgell

BWM has launched a new campaign for Edgell that introduces the slogan, “Bursting with Goodness.”

The campaign for the food company Simplot uses imagery of corn, beetroot and chickpeas bursting from cans, and will run across outdoor, print, path-to-purchase and online.

These images will run in supermarkets and shopping centres:

Shaun Branagan BWM Melbourne creative director said: “This was one of those deceptively simple ideas – Edgell cans are literally bursting with goodness – that turned out to be quite tricky to create on the page. However, Andrea Smetana’s wonderful photography as well as the digital wizardry of Toby Pike brought the idea to life deliciously.”

Tara Lordsmith, Simplot general manager marketing, said: “Edgell is a wonderful brand with over 85 years of heritage in the Australian market which we are extremely proud of. The campaign has been designed to focus on reminding consumers of what Edgell offers, simply nothing but goodness in every corn, beetroot and chick peas can”.


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