BWM launches new campaign for Edgell
BWM has launched a new campaign for Edgell that introduces the slogan, “Bursting with Goodness.”
The campaign for the food company Simplot uses imagery of corn, beetroot and chickpeas bursting from cans, and will run across outdoor, print, path-to-purchase and online.
These images will run in supermarkets and shopping centres:
Like it, love the colours.
Slow news days guys?
Not sure how a fairly derivitive idea such as this qualifies for coverage. Pick up any old copy of Aus Woman’s Weekly and you’ll the pages filled with ads just like the above.