BWM Melbourne wins Leggo’s

BWM Melbourne is proving to be the more charmed office of the Photon-owned agency of late, picking up food brand Leggo’s.

The announcement:

Belgiovane Williams Mackay (BWM) Melbourne has won the creative account for iconic Australian food brand Leggo’s.

The Simplot-owned Leggo’s, which has helped millions of Australians cook perfect Italian food for over 80 years, has appointed BWM to develop a campaign around its pasta sauce range and new range of premium chilled products.

With the Leggo’s win BWM adds to existing Simplot brand assignments, Edgell, I&J and Birds Eye.

BWM Executive Planning Partner, Jamie Mackay said: “This appointment is a fantastic vote of confidence from the Simplot team and strengthens the long term working relationship with our founding Melbourne client.  Leggo’s is an Aussie icon with a very exciting growth plan and we look forward to being part of it.”

Tara Lordsmith, Simplot’s General Manager Marketing said: “Leggo’s is a critical brand for Simplot and awarding the assignment to BWM Melbourne reflects the excellent work the team has done to date for us and our continued confidence in them achieving results on the next campaign for Leggo’s.”


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