White Pages launches iPad app
Content from the White Pages is now available on iPad.
The announcement:
One of Australia’s oldest and most iconic brands, White Pages, is taking another big step into the future today with the launch of a free app for the Apple iPad.
The app, which is available in the App Store, makes it easier for Australians to search for White Pages content on the iPad platform – whether it’s for listing information about people, businesses or government organisations.
Other essential digital information from White Pages listings, including relevant Twitter feeds, Facebook links and other custom information such as trading hours and special deals are also integrated into the app.
It is the latest in a number of digital product innovations released by White Pages in the past year including a White Pages app for iPhone and new digital products for White Pages customers that include links to social media and rich online content.
Mr Peter Barclay, Group Manager White Pages Product, said consumers can find White Pages listings anywhere, anytime using the iPad app.
“White Pages content remains some of the most sought after in Australia with an average of 5.5m searches across the White Pages network each week[1].”
“Consumers search for White Pages content a number of ways including print, online and via mobile devices like the iPhone.”
“The White Pages iPad app will complement the White Pages multi-channel network and meet the needs of an increasing number of Australians that rely on tablet devices everyday.”
The new White Pages iPad app has been designed with the interests of customers and users in mind.
Customer content such as full listing information, logos, and Digital Contact Points are just some of the advertiser products that are integrated into the iPad app.
In addition, all of the benefits of layout and readability – normally found in the print book – have been applied to digital display.
The app features images from the White Pages Covers’ Program on the home screen; it will allow users to find listing information; see locations of listings with Whereis maps; view recent searches from the app home page and use the iPad’s built-in GPS to help find results nearby to where the user is located.
Mr Barclay said speed and performance were key objectives in the development of the app.
“The White Pages iPad app offers users a clean and fast digital search experience. The touch screen interface and device capability like current location gives users a far richer experience.”
Mr Barclay said the launch of the iPad app will also raise awareness of White Pages among a new group of potential users.
“It’s important to encourage users and non-users to trial White Pages in a modern context. The White Pages iPad app is an innovative and user-friendly application for a new popular device that offers high capability, reaching new target audiences and creating usage growth.”
‘Another big step into the future’? Righto.
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