BWM picks up new business
Belgiovane Williams Mackay has won the advertising account for NSW number plate brand – My Plates.
The announcement:
Following a competitive pitch against seven other agencies, Belgiovane Williams Mackay has been appointed as the advertising agency for myPlates, the New South Wales special number plates brand.
Plate Marketing P/L was recently appointed as partner with the NSW Government’s RTA to manage and market all special number plate products in NSW. It has been charged with building the brand and creating products that appeal to a greater market segment.
With billings of $15m over the next three years, the myPlates brief will see BWM work on a brand launch as well as ongoing advertising to promote the range of NSW special number plates.
myPlates Head of Marketing, Rod Cleary said: “BWM’s strategic approach to the myPlates brief was not only closely aligned with the business objectives for the brand, but also demonstrated a fast-tracked understanding of how to best position the brand to appeal to a much broader segment of potential customers. BWM’s strategic insights and creative capabilities coupled to make them a perfect fit for our aspirational brand and product range.”
BWM will create multi-platform communications for myPlates.
BWM CEO, Paul Williams said: “The myPlates initiative is destined to become a strong brand and our strategy will see us deliver big ideas across all aspects of online and offline media to drive the conversation among consumers.”
Source: BWM press release
