BWM picks up new business

Belgiovane Williams Mackay has won the advertising account for NSW number plate brand – My Plates.     

The announcement:

Following a competitive pitch against seven other agencies, Belgiovane Williams Mackay has been appointed as the advertising agency for myPlates, the New South Wales special number plates brand.

Plate Marketing P/L was recently appointed as partner with the NSW Government’s RTA to manage and market all special number plate products in NSW. It has been charged with building the brand and creating products that appeal to a greater market segment.