BWM produces first TV ad for Government’s sale of Medibank Private

BWM has produced the first TV advert for the Medibank Private Share Offer to mark the opening of the pre-registration process.

The 30-second ad aired last night encouraging the public to “share in the future” of Australia’s largest health insurer. It signals the next step in the Government’s “orderly and methodical execution” of the sale of Medibank Private.

The ad urges people to pre-register ahead of the October 13 deadline with those who do likely to be allocated more shares.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.