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BWM unveils new work for Selleys

BWM has unveiled its latest work for award-winning account Selleys.

Two ads, one for Selleys No More Gaps Fast Dry, the other for Ultra Repair Glue, are to launch this week.

BWM’s ECD Rob Belgiovane said: “Every bloke in Australia has odd jobs around the home that have been on the ‘to do’ list for ages. We have created work that encourages them to give DIY a go, and demonstrates how easy it is with Selleys.”

BWM won a film bronze at Cannes this year for its Selleys 3-in-one ad featuring a housewife flirting with a tradie in June. The ad has also been awarded at London International Awards, One Show and Spikes Asia and has been shortlisted at D&AD.

Credits:

  • Executive Creative Director: Rob Belgiovane
  • Creative Director: Rocky Ranallo
  • Creative team: Tim Bloore, Mike O’Rourke
  • Strategic Planning: Matt Robinson
  • Head of Onscreen and Experience: Abby Hunt
  • Production Company: @radical.media
  • Director: Brendan Hearne
  • Producer: Johnny Greally
  • Executive Producers: Ian Fowler and Holly Alexander
    Post production: Method
  • Audio: Sound Reservoir
  • Account Director: Lisa FitzGerald
  • General Manager: Simon Hadfield
  • Marketing Director: Shaun Carey
  • Category Manager: Karl King
  • Brand Manager: Fiona Tsiamoulis
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