BWS invites Aussies to ‘Play Summer’ as app-driven campaign returns

Zanda Wilson

December 8, 2020 9:04

BWS kicked off the latest edition of its ‘100 Days of Summer’ campaign, set to run for the next three months.

The ‘Play Summer’ sales promotion includes summer deals and daily giveaways through the BWS app ‘BWS on tapp’. Also returning to the app is a gamified scratch and win promo mechanic with $7 million in prizes.

The BWS On Tapp offers users a one in three chance to win from the prize pool, with merchandise, free products and experiences among the prizes, as well as discounts.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.