GroupM predicts global advertising recovery led by digital growth of 8.2% in 2020

Zanda Wilson

December 7, 2020 4:10

GroupM’s latest Global Media Forecast, titled ‘This Year Next Year’, suggests that the advertising market will end up better off in 2020 than previously predicted.

After a June forecast of an 11.9% global decline, new figures suggest that the market will only fall 5.8% this year on an underlying basis, and excluding US political advertising.

GroupM Media Trends Forecast

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

ad spend Australian Economy digital advertising Global Ad Market Global Media Forecast GroupM Mark Lollback

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