BWS launches ‘Pride’ stores as Mardi Gras approaches
Bottle shop chain BWS has created six ‘Pride’ stores across Sydney in celebration of the Sydney Gay and Lesbian Mardi Gras.
BWS has unveiled six ‘Pride’ stores across Sydney metro.
BWS Darlinghurst and Paddington, found at the start and end of the parade route, are wrapped in rainbow paper.
The bottle shop chain has also partnered with Pandora to create a BWS Pride Radio station which will streamed across the stores involved and will also be available to Pandora consumers.
The 10 people who use Pandora are going to be stoked!
“It was a no brainer to evolve our partnership to celebrate Mardi Gras.” A frank confession, indeed.
“It was a no brainer to evolve our partnership to celebrate Mardi Gras.”
Considering the Darlinghurst shop is feet from the parade I guess that it was a no brainer. Just like all the other stores in the area that added rainbow flags. By Monday they will be all neatly folded away for next year.
Does this mean that all these stores with rainbow flags now have policies that support inclusion of LGBTQI people?
Have you ever been inside the darlinghurst bws? They always have pride flags up!