BWS launches social campaign for end of lockdowns via M&C Saatchi

BWS has launched a social campaign to celebrate the end of lockdowns via M&C Saatchi titled ‘Can’t Wait Mate’, which involves a free six pack giveaway.

The campaign will be on Facebook and Instagram, as well as digital partnerships with Pedestrian, Broadsheet, Concrete Playground, Urban List and Buzz Feed.

M&C Saatchi creative director, Brendan Donnelly, said: “There’s a ton of things we’ve looked forward to as we all step out of various restrictions across the country. Once haircuts are out of the way, most of us can’t wait to celebrate our freedom by catching up with family and friends. What better way to do that than sharing free beers together! #cantwaitmate is a simple social campaign that lets your mates know there’s a beer waiting for them when you catch up”