BWS launches social campaign for end of lockdowns via M&C Saatchi

BWS has launched a social campaign to celebrate the end of lockdowns via M&C Saatchi titled ‘Can’t Wait Mate’, which involves a free six pack giveaway.

The campaign will be on Facebook and Instagram, as well as digital partnerships with Pedestrian, Broadsheet, Concrete Playground, Urban List and Buzz Feed.

M&C Saatchi creative director, Brendan Donnelly, said: “There’s a ton of things we’ve looked forward to as we all step out of various restrictions across the country. Once haircuts are out of the way, most of us can’t wait to celebrate our freedom by catching up with family and friends. What better way to do that than sharing free beers together! #cantwaitmate is a simple social campaign that lets your mates know there’s a beer waiting for them when you catch up”

BWS head of marketing Vaness Rowed commented: “Lockdowns and restrictions have made us long for those much-needed social interactions.

“But there is light at the end of the tunnel, and we are celebrating by encouraging Aussies to get together and share drinks with their mates.”

BWS will also be using micro and macro influencers via Carat.



Vanessa Rowed – Head of Marketing

An Le – Head of Marketing, Brand

Jax Young – Senior Brand Manager

Charlotte El Baz – Brand Manager

M&C Saatchi

ECD – Avish Gordhan

CD – Brendan Donnelly

Art Director – Filipe Oliveira

Copywriter – Michael Harris

Designer – Ian Hartigan

Animators – Alex Ardino, Bojan Bogic

Head of Strategy – Rachael Fraser

Senior Strategist – Amy Grant

Group Head – Vanessa Boueyres

Group Account Director – Helene Ioakimidis

Senior Account Manager – Katie Lockwood

Producer – Trisha Halsall


Bianca Falloon – Client Leader

Christian Fox – Client Director

Cat Wilkinson – Head of Content Partnerships

Amanda Nguyen – Client Manager

Rebecca Warrand – Content Partnerships Executive


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