BWS launches social campaign for end of lockdowns via M&C Saatchi
BWS has launched a social campaign to celebrate the end of lockdowns via M&C Saatchi titled ‘Can’t Wait Mate’, which involves a free six pack giveaway.
The campaign will be on Facebook and Instagram, as well as digital partnerships with Pedestrian, Broadsheet, Concrete Playground, Urban List and Buzz Feed.
M&C Saatchi creative director, Brendan Donnelly, said: “There’s a ton of things we’ve looked forward to as we all step out of various restrictions across the country. Once haircuts are out of the way, most of us can’t wait to celebrate our freedom by catching up with family and friends. What better way to do that than sharing free beers together! #cantwaitmate is a simple social campaign that lets your mates know there’s a beer waiting for them when you catch up”
BWS head of marketing Vaness Rowed commented: “Lockdowns and restrictions have made us long for those much-needed social interactions.
“But there is light at the end of the tunnel, and we are celebrating by encouraging Aussies to get together and share drinks with their mates.”
BWS will also be using micro and macro influencers via Carat.
Credits:
BWS
Vanessa Rowed – Head of Marketing
An Le – Head of Marketing, Brand
Jax Young – Senior Brand Manager
Charlotte El Baz – Brand Manager
M&C Saatchi
ECD – Avish Gordhan
CD – Brendan Donnelly
Art Director – Filipe Oliveira
Copywriter – Michael Harris
Designer – Ian Hartigan
Animators – Alex Ardino, Bojan Bogic
Head of Strategy – Rachael Fraser
Senior Strategist – Amy Grant
Group Head – Vanessa Boueyres
Group Account Director – Helene Ioakimidis
Senior Account Manager – Katie Lockwood
Producer – Trisha Halsall
Carat
Bianca Falloon – Client Leader
Christian Fox – Client Director
Cat Wilkinson – Head of Content Partnerships
Amanda Nguyen – Client Manager
Rebecca Warrand – Content Partnerships Executive
