By All Means picks up creative for Always Fresh and Toscano
Riviana Foods has named indie creative shop By All Means as creative agency of record for its Always Fresh and Toscano brands in Australia, Mumbrella can reveal.
The new partnership will see By All Means undertake brand relaunches for each of the two brands, with work already begun on campaigns that will roll out in market in the coming months.
Part of the SunRice Group, Riviana Foods imports distributes and manufactures a number of brands in the grocery and foodservice sectors, with the company’s portfolio also including Fehlbergs, Bare Bakers, Hart & Soul, Roza’s Gourmet.
Head of marketing and innovation, Jacqui Vanderzeil, said: “It has been some time since our brands have been supported with ATL communication; so it’s exciting to be partnering with By All Means to deliver some new campaign work together. Their approach to understanding our business, our brands and our objectives holds us in good stead to bring compelling storytelling to life.”
Paul Paxton-White, marketing lead for Always Fresh, added: ‘We were looking for an ongoing communications partner to build brand recognition and depth for Always Fresh, and By All
Means is a great fit.’
Toscano marketing lead, Marisa Greco, noted it was “time to tell people about our delicious and wide range”, adding that the brand “can’t wait to go to market with By All Means.”
Georgie Pownall, managing partner, By All Means, commented: ‘We’re pumped to be bringing further life and depth to two of Riviana’s leading brands, and with a marketing team with such a rich amount of experience.’
Always Fresh and Toscano join By All Means’ client list alongside Lifestyle Communities, Nutrien Ag Solutions, City of Melbourne, REA Group, Fiverr, Clarks, Bridge Road Brewers, Bubba Pizza, RACV, Polished Man, Camp Quality and My Plan Manager.
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