Cadbury owns up to shrinking Dairy Milk size in open letter to customers

Chocolate manufacturer Cadbury has penned an open letter to its customers admitting its shrinking product size.

Shared on the brand’s Facebook page, Cadbury said: “Unfortunately, over the last few years, we’ve seen our costs go up. Rather than raising the recommended retail price, we’ve made the call to reduce the size of our Cadbury family blocks, and also bring down the recommended retail price slightly.”

The letter, headed “you’ll soon notice something a little different about or Cadbury family blocks” ensures customers that its ingredients and recipes will remain the same, however the size and price of the family chocolate blocks will change.

Cadbury will reduce its standard block of chocolate by 20g. All Dairy Milk chocolates and variations will now be 200g.

This is not the first time Cadbury has reduced its chocolate size, in 2009 the brand reduced its then 250g block to 200g, however, four years later Cadbury increased the size back to 220g.

A spokesperson from Cadbury said in a statement to Mumbrella: “We want to be up front with our passionate Cadbury fans so chose to share the news with them first, just as we have done in the past.”

Cadbury’s new block size

Cadbury’s old block size


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