Havas Group has brought its advisory offering, h/commerce, to Australia.
Simon Porter, who was previously the MD of BD Network, is now the managing director at h/commerce.
Porter and Hoskins will lead h/commerce in Australia
The offering aims to help brands and retailers increase sales and delivers local retail and shopper insights.
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Havas’ h/commerce will pool global talent from across pillars including retail consulting, creative, shopper, media and data.
In other appointments for h/commerce Host/Havas’ creative director Tom Hoskins will now become h/commerce’s ECD.
Founding clients for h/commerce include Nescafe, Supercoat, Uncle Tobys, Lurpak, Energizer and Liquor Marketing Group.
Porter and Hoskins said in a statement: “The likes of Amazon and Alibaba have spearheaded the rapid transformation of the global retail landscape and provoked brands and companies to re-think how they navigate it. We believe true competitive advantage comes from thinking like a brand but acting like a retailer – after all, retail is where brands go to face the truth from their customers.”
Anthony Freedman, Havas Group ANZ chairman, added: “With h/commerce, we aspire to deliver integrated strategies and unlock creative ideas that solve business problems and ultimately help our clients achieve commercial goals and sell more product.”