Cadbury and Peters Ice Cream announce collaborative Hazelnut tub
Peters Ice Cream and Cadbury have announced a new joint ice cream tub – the “Cadbury® Dairy Milk® Hazelnut Tub (460mL)”.
The announcement:
Cadbury® and Peters Ice Cream officially announce the launch of NEW Cadbury® Dairy Milk® Hazelnut Tub (460mL)
The unique new frozen treat features a creamy chocolate hazelnut flavoured core and is loaded with Cadbury® Dairy Milk® chocolate and chunky hazelnut piecesThe NEW Cadbury® Dairy Milk® Hazelnut Tub is so delicious, it’s guaranteed not to last and is available now in the ice cream freezers of grocery and petrol and convenience outlets, nationwide
Could this be the most deliciously indulgent frozen treat to enjoy straight out of the tub on your couch, whilst watching your favourite show on Netflix? Cadbury® and Peters Ice Cream think so as they announce the launch of the irresistible new addition to the ice cream freezer, Cadbury® Dairy Milk® Hazelnut Tub.
With consumers going nuts for hazelnut, this craveable new creation is inspired by the second bestselling Cadbury® chocolate block flavour – Hazelnut.
The latest 460mL tub to hit the ice cream freezer, Cadbury® Dairy Milk® Hazelnut tub delivers a creamy chocolate hazelnut flavoured core and is loaded with Cadbury® Dairy Milk® chocolate and chunky hazelnut pieces throughout.
The innovative new offering comes at a time when snacking experiences are evolving, and beyond the trending flavour of hazelnut, this new release meets Aussies where they want it most – the convenience and comfort of their couch, enjoying it right from the tub!
It’s the perfect addition to a cosy night in, designed for those moments of comfort and indulgence, and its unique core promises to surprise and delight with every scoop.
In commenting on the flavour of the new Cadbury® Dairy Milk® Hazelnut tub, head of marketing at Peters Ice Cream, Andrea Hamori says:
“Hazelnuts are an Aussie favourite. It’s a booming flavour, whether it be as a popular spread or featured in a chocolate block and is now having its moment within the ice cream freezer. The chocolate-hazelnut flavoured core, spread through the centre of our new tub really packs a delicious punch and we can’t wait to share our new creation with Australians!
“Understanding the shift towards online shopping too, especially in the home delivery category, has allowed us to create delicious products in formats that are also convenient. Our new Cadbury® Dairy Milk® Hazelnut Tub is designed to be enjoyed straight from the tub, and all you need is a spoon!”
Cadbury® has ensured that grocery shoppers can easily get their hands on the new tub too. This flavourful frozen treat is available now at Coles and Independent Supermarkets, as well as petrol and convenience outlets across Australia.
The new Cadbury® Dairy Milk® Hazelnut Tub joins a growing family of delicious frozen treats in 460mL tub form including Cadbury® Dairy Milk® Vanilla, Cadbury® Dairy Milk® Caramello®, Cadbury® Caramilk®, and Cadbury® Creme Egg® (limited edition).
The new Cadbury® Dairy Milk® Hazelnut Tub is so indulgent it’s guaranteed not to last, so what are you waiting for?
Source: WiredCo.
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