Cadbury Catch Up campaign encourages families to talk

A new campaign for Cadbury’s Dairy Milk aims to position the brand as the product to help families reconnect.

The $2m media budget campaign – created by Saatchi & Saatchi – includes the breakthrough moment when a husband turns off the footy to talk to his wife, and when a son takes out his headphones to talk to his mum.

The six week campaign spans TV, radio, print, outdoor, online and cinema and backs in-store activity.