Cadbury encourages generosity and kindness in latest ad

Cadbury is continuing its ‘There’s a glass and a half in everyone’ brand platform with its latest ad about spreading generosity and kindness.

The TVC sees a young boy try to cheer up a distressed teenage girl on the bus by offering up his chocolate bar.

Mondelez International appointed WPP and Publicis to its global creative roster last year. Locally, the company works with WPP’s Ogilvy for above-the-line work and Channel T as its local specialist agency.

The latest ad was created by VCCP London and directed by Fréderic Planchon. VCCP brought Cadbury’s brand platform to Australia in 2018. Planchon directed Cadbury’s previous TVC, ‘Mum’s Birthday’.

Anthony Ho, brand equity director of chocolate and biscuits ANZ at Mondelēz
International said: “Cadbury Dairy Milk is something generations of Australian families have grown up with. So our new advert is for everyone, reminding them of the big meaning even the smallest acts of kindness can have.”

Darren Bailes, ECD for VCCP, added: “We’ve all been there – on a bus or a train and seen someone sad and upset. Most of the time we look away, minding our own business. But the generous hearted amongst us know better. This film tells that story. We are incredibly proud of this work.”

The ad will appear across TV, video on demand, online and social.


Client – Anthony Ho, Brand Equity Director

Agency – VCCP London
ECD – Darren Bailes
Creative Directors – Chris Birch & Jonny Parker
Copywriter – Jack Snell
Art director – Joe Lovett
Agency Producer – Carly Parris
Business Directors – Samantha Brown & Matt Smith
Senior Account Manager – Catherine Tilley
Group Planning Director – Gethin James
Senior Planner – Hannah Martin

Media agency – Wavemaker
Exposure  – TV / VOD/ OLV / Social

Director – Fréderic Planchon
Production Company – Academy Films


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