Cadbury encourages generosity and kindness in latest ad
Cadbury is continuing its ‘There’s a glass and a half in everyone’ brand platform with its latest ad about spreading generosity and kindness.
The TVC sees a young boy try to cheer up a distressed teenage girl on the bus by offering up his chocolate bar.
Mondelez International appointed WPP and Publicis to its global creative roster last year. Locally, the company works with WPP’s Ogilvy for above-the-line work and Channel T as its local specialist agency.
One of the best commercials I have seen. It deserves an award.
Cannot quite hear what the mother says at the end but does not matter.
Beautifully acted and directed.
Understated and moving.
She says “ Ok just one”
What makes this advert so good and is missed on some shortened versions is that the mum says you can eat only one square of chocolate and the young boy is prepared to give it to the crying young girl. The lad had such a lovely kind face.
Love it.
Best advert on TV and the little boy melts my heart. Only advert that I actually watch in its entirety ❤️
This advert is a beautiful example of compassionate and kindness, & we dont see enough of this on telly. These young actors are fabulous! … well done Cadbury
I’ve seen this ad about 20 times on TV and it makes no sense.
I agree with previous comment – this ad makes no sense. Have they done something with the editing due to Covid ?
The woman says at the end. “ ok just one”
THE BEST ADVERTISING ON MEDIA IN RECENT TIMES
Touching – simple – creative – most importantly human
GREAT !
Thank you
Mike Mangan
I love this ad. Its so lovely and inspiring. The little boy is amazing and so expressive I love it. Is this ad filmed in London UK ?