Cadbury encourages generosity with Easter campaign
Cadbury is shining a light on generosity in a new campaign in time for Easter.
Anthony Ho, Mondelez equity director, said now was an important time to encourage a ‘glass and a half’ of generosity in Australians.
“In these trying times, Cadbury believes that now more than ever, there is a glass and a half of generosity and goodness in everyone. Our new film continues our drive to tell simple stories about generosity and human connection,” Ho said.