Optus releases animated spot for ‘Donate Your Data’ initiative to keep young Australians connected

Optus has launched an animated spot in support of its initiative to encourage customers to donate their unused data to young Australians who may not have regular access to the internet.

Melissa Hopkins, head of marketing at Optus, said the initiative was crucial at this time to help kids stay connected to their classmates while doing schoolwork at home.

“Unfortunately, some Aussie kids really are getting left behind academically and socially, because they can’t access the same things their classmates can,” Hopkins said.

“Donating a bit of your data just helps them feel more connected to all that’s going on in their lives, particularly now. It really does make a difference.”