Mumbrella Logo
Login
News

Cadbury gives a ‘Cheer and a Half’ in new World Cup campaign

July 19, 2023 8:18

Cadbury is the latest FIFA Women’s World Cup sponsor to launch a new campaign, via WPP sister agencies Wavemaker and Ogilvy.

Rolling across TV, digital and social, the ‘Cheer and a Half’ campaign highlights the brand’s commitment to women’s sport ahead of tomorrow’s world cup kick-off, supported by its Women in Sport program.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics
Ben Wicks Cadbury Campaign Cheer and a Half FIFA Women's World Cup Hilary Badger Nicole Hayes Ogilvy Wavemaker
Latest
SCA podcast chief departs: Listnr’s Grant Tothill on why he’s leaving now and what’s next
Unmade Index drops as market punishes Ooh and Nine over trading updates
Big Brother is watching again, and Ten has NRL rights in sight
In cost cutting we trust: Nine sounds alarm over soft TV ad market
OMG Australia moves pieces into place as Laura Nice shifts to PHD

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.