Hisense tops YouGov’s Biggest Brand Movers list for June
Hisense has topped YouGov’s ‘Biggest Brand Movers’ list for June, despite gaining in only seven out of 13 brand index metrics.
The electronic manufacturer gained in the Brand Perception metric (General Impression, Value, Customer Satisfaction, Recommendation and Quality) and Purchase Funnel category (Consideration and Current Customer).
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Nine Network was second, scoring in five metrics across the Media and Communication (Ad Awareness, Word of Mouth Exposure and Buzz) and Purchase Funnel (Consideration and Current Customer) categories.
Laura Robbie, APAC CEO at YouGov, said: “APAC Biggest Brand Movers highlights the brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets.
“Hisense enhanced its brand perception over the past month following the launch of its new electronics range. With continuous data on evolving consumer sentiment, marketers can respond quickly to market changes and monitor their brand health.”
Hisense topped the list for June, thanks to the launch of its new TV range
Next was online dating website eHarmony, which saw improvements in five metrics, followed by online shopping platform eBay, then petroleum company Shell, both having made gains in three metrics each.
Last month, controversial beer brand Budweiser topped the list, followed by Twitter and TikTok.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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