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Cadbury introduces ‘There’s a glass and a half in everyone’ brand platform to Australia

Cadbury has brought its global brand platform ‘There’s a glass and a half in everyone’ to Australia, launching a television commercial created by VCCP London and Sydney.

The 30 second spot shows an elderly woman, Mrs Thompson, constantly throwing toys and sporting equipment back over the fence to her young neighbours.

One day the little boys throw Mrs Thompson a block of Cadbury Dairy Milk chocolate, explaining she doesn’t need to throw it back.

The ‘There’s a glass and a half in everyone’ brand platform aims to highlight those who go above and beyond for others.

Ben Wicks, global brand equity lead at Cadbury, said in a statement: “It’s easy to overlook those small moments that happen every day. We want to shine a light on the stories of human connection that bring people closer together in our busy world.

“Cadbury Dairy Milk’s smooth and creamy taste has been bringing enjoyment to people for decades. The new Cadbury Dairy Milk campaign is a celebration of the little moments that connect us, just because ‘There’s a glass and a half in everyone’.”

The campaign will run across TV, social, digital and sampling activations throughout the year.

Credits:

Client

  • Global Cadbury Equity Lea: Ben Wicks
  • Regional Cadbury Equity Lead: Nikhil Rao
  • ANZ Cadbury Equity Lead: Carla Filia

Creative

  • Director: Andrew Lang
  • Production House: The Sweet Shop
  • VCCP London Creative Director: Chris Birch
  • VCCP Sydney Executive Creative Director: Gary Dawson
  • VCCP Sydney Senior Account Director: Edward Hughes
  • VCCP Sydney Producer: Melissa Petryszyn

Media

  • Carat Media Client Leader: Tess Eastcott
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