Cadbury invites ACP readers to join the ‘Bubbly Entourage’
Cadbury has launched a promotion for its Bubbly range in ACP Magazines where readers are invited to view exclusive fashion content online when they buy a Bubbly bar or block.
The readers will join the ‘Bubbly Entourage’ when they enter the product barcode into The Bubbly Insider website which will feature designer interviews and backstage access to Australia’s fashion and social events as well as giveaways.
Kristin Stapelberg, Cadbury marketing manager said: “This promotion allows us to tap into our target consumer’s love for fashion and being ahead of the curve when it comes to seasonal trends. By teaming up with Grazia and some of its stablemates to create and share exclusive fashion and lifestyle content, we are able to reward Bubbly lovers with not only some fabulous content but some equally incredible prizes.”
The promotion involves online and social media activity and will be supported by a TVC which first launched in 2009.
OOOHHHH Chocolate and Fashion is so space age! Why hasn’t anyone ever thought of this before? Pure advertising genious.
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Its funny. When i first saw this ad i thought it was for Yahoo. The Cadbury Purple looks a little off. I would also say there are many cadbury eaters who are not into fashion.
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