Cadbury Joyville focus switches to Mousse

Cadbury has launched the next campaign in its Joyville positioning, this time focusing on the Cadbury Dairy Milk Mousse range with two new TV ads from Saatchi & Saatchi going to air this weekend.

The 15 second ads, targeting women, promote the new flavours of raspberry chocolate and double chocolate and feature a cover of the 60s song Judy In Disguise.

There is also a print ad to support the launch.

Ben Wicks, GM for marketing chocolate At Cadbury said: “We wanted to balance they messaging around Cadbury Dairy Milk Mousse being a delicate and delicious treat for women with the charming and playful nature of Cadbury Dairy Milk Joyville.”

Double chocolate:

Raspberry:

Credits

• Advertising: Saatchi & Saatchi (Sydney)
• Digital: Visual Jazz
• Media: Carat
• PR: Royce
• Post production: Heckler
• Director -Scott Otto Anderson – Photoplay
• Producer – Oliver Lawrance
• Music – Nic McKenzie

Tim Burrowes

Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

topics Advertising, Ben Wicks, Cadbury, Saatchi & Saatchi

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Comments: 2 Add Comment

LW 1 Sep 12

“A delicate and delicious treat for women” Seriously? Lady chocolate? Almost as insulting as Bic For Her.

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blc1981 3 Sep 12

Please please please please let there be an actual place called ‘Joyville’ at the completion of this campaign, it’s just plain cruel if there isn’t.

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