News Cadbury Joyville focus switches to Mousse September 1, 2012 12:46 by Tim Burrowes 2 Cadbury has launched the next campaign in its Joyville positioning, this time focusing on the Cadbury Dairy Milk Mousse range with two new TV ads from Saatchi & Saatchi going to air this weekend. The 15 second ads, targeting women, promote the new flavours of raspberry chocolate and double chocolate and feature a cover of the 60s song Judy In Disguise. There is also a print ad to support the launch. Ben Wicks, GM for marketing chocolate At Cadbury said: “We wanted to balance they messaging around Cadbury Dairy Milk Mousse being a delicate and delicious treat for women with the charming and playful nature of Cadbury Dairy Milk Joyville.” Double chocolate: Raspberry: Credits Advertising: Saatchi & Saatchi (Sydney) Digital: Visual Jazz Media: Carat PR: Royce Post production: Heckler Director -Scott Otto Anderson – Photoplay Producer – Oliver Lawrance Music – Nic McKenzie Tim Burrowes Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. topics Advertising, Ben Wicks, Cadbury, Saatchi & Saatchi Share Tweet Share Comments: 2 Add Comment LW 1 Sep 12 “A delicate and delicious treat for women” Seriously? Lady chocolate? Almost as insulting as Bic For Her. Reply blc1981 3 Sep 12 Please please please please let there be an actual place called ‘Joyville’ at the completion of this campaign, it’s just plain cruel if there isn’t. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 60 Comments How to Ritson: A beginner’s guide to denial, dismissal & downplay 43 Comments Outsiders by name, outsiders in the ratings 23 Comments Calling bullshit on the internet 101 23 Comments Mark Latham, Rowan Dean and Ross Cameron land Sunday morning ‘Outsiders’ show on Sky News 22 Comments Cash for client access: a new low for media?