News Cadbury Joyville focus switches to Mousse September 1, 2012 12:46 by Tim Burrowes 2 Cadbury has launched the next campaign in its Joyville positioning, this time focusing on the Cadbury Dairy Milk Mousse range with two new TV ads from Saatchi & Saatchi going to air this weekend.The 15 second ads, targeting women, promote the new flavours of raspberry chocolate and double chocolate and feature a cover of the 60s song Judy In Disguise.There is also a print ad to support the launch.Ben Wicks, GM for marketing chocolate At Cadbury said: “We wanted to balance they messaging around Cadbury Dairy Milk Mousse being a delicate and delicious treat for women with the charming and playful nature of Cadbury Dairy Milk Joyville.” ADVERTISEMENT Double chocolate: Raspberry: Credits Advertising: Saatchi & Saatchi (Sydney) Digital: Visual Jazz Media: Carat PR: Royce Post production: Heckler Director -Scott Otto Anderson – Photoplay Producer – Oliver Lawrance Music – Nic McKenzie ADVERTISEMENT