Cadbury launches new campaign around The Voice sponsorship using Jessie J as ambassador

July 1, 2015 12:42

Major chocolate brand Cadbury is has launched a new ad campaign built around its sponsorship of Nine singing reality contest The Voice.

https://www.youtube.com/watch?v=jo9RANuGeqY

The campaign sees Cadbury invite new The Voice judge/coach, Jessie J, to “share the joy”, bringing her on as a brand ambassador.

As part of the sponsorship, the pop singer will front Cadbury’s above-the-line campaign, becoming the face of TV ads and a ‘Snap Your Selfie’ promotion, asking fans to take a picture of themselves with their favourite Cadbury bar.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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